The AAT Retail Business Management degree prepares students for careers in marketing, sales, retailing, customer service, entrepreneurship, and general business applications. Students develop both the technical and human relations skills necessary to succeed in today’s competitive work environment. Current business procedures and computer applications, including online retail services, are covered.
The program combines business theory with practical applications that include the proper use of technology in today’s workplace, ensuring students are making appropriate decisions in business settings. Students are introduced to e-commerce concepts and applications and learn how to use social media to invite potential customers to interact with their company.
This program has a built-in certificate component approved by the Western Association of Food Chains. This certificate prepares individuals to manage a variety of retail sales or lines of merchandise operations. The program serves both entry-level job candidates and incumbent employees. This certificate, endorsed by the Western Association of Food Chains (WAFC), provides grocery employees in Washington access to a consistent curriculum, and also meets the needs of other segments of the retail industry.
Important Note: Students may take the following courses in order to complete the Retail Management Certificate before taking the COMPASS test for general education placement.
*Articulated courses with high schools for dual enrollment.
Included in this program are academic courses in communication (English Composition, Speech), Quantitative Reasoning (Math) and Social Sciences (Psychology, Sociology) that provide knowledge and abilities upon which technical skills are built and personal development is enhanced.
This degree has been designed to meet the educational needs of working adults. It is 100% web-based instruction with face-to-face interaction when requested by students.
|Course Number||Class Title||Credits|
|RBM 105||Fundamentals of Organizational Behavior||3|
|RBM 109||Principles of Retailing||3|
|RBM 111||Essentials of Business Communication||3|
|RBM 113CL||Business Technology for Retail Applications||3|
|RBM 115||Human Resource Management||3|
|RBM 117||Principles of Management||3|
|RBM 119||Financial Management||3|
|RBM 123||Customer Service||5|
|RBM 129||Speaking for Success||5|
|RBM 133||Effective Selling||5|
|RBM 159||E-Commerce Principles & Applications||4|
|RBM 162||Social Media Marketing||5|
|RBM 164||Marketing Communications||5|
|RBM 166CAP||Successful Career Development||5|
|RBM 168||Consumer Behavior||5|
|RBM 201||Introduction to Business Etiquette||5|
|BUS& 201||Business Law||5|
|Any 100-Level Math Class||5|
|English Composition (or higher) or Public Speaking||5|
|General Psychology (or other social science or humanities class)||5|
|COLL 102||College Success for All||3|
Emphasizes the human factor in business, the job of the supervisor, human relations, the art of leadership and converting policy into action, job analysis and performance, how and when to discipline, and effective supervising techniques for a diverse workplace.
Discover the methods and techniques of marketing research and the principles on which they are based. Includes the elements of the research process, evaluation and effective presentation of findings.
Provides an introduction to retail management operations and merchandising. Covers retail target markets, trading area analysis and site selection, retail organization, buying, handling financial management of merchandise, development of retail image, customer service, and control of retail operations.
Prepares students to communicate effectively in business settings by helping them develop superior written and oral communication skills. This course focuses on traditional and web-based forms of communication, as seen in business today, including e-mail, letters, memos, reports, proposals, and presentations. Upon completion of Business Communications, students will know how to plan, write, and revise communications for a variety of audiences, both in print and online.
Gain hands-on experience with the fundamentals of Office, like entering data, formatting, copying and pasting, basic formula construction, auto summing and more. This course will not only teach you the basics of Microsoft Office but will also teach you the thinking and mechanics of how to apply it to your everyday retail problems.
Identify the role of human resource management, including its scope and responsibilities. Students will examine the principles and methods used in the recruitment, selection, placement, and training of employees. Major laws, trends, and issues related to human resource administration will be discussed.
Learn essential skills for operating an effective business. Topics include employee productivity, project management, human resources and job design, forecasting, statistical process control and supply chain management.
Introduces students to key financial management topics that give insight into the issues and challenges facing financial managers every day. Examines the latest financial developments, including a discussion on IPOs as a broad topic and the sale of stock. This course delivers the solid understanding of financial management that a business student needs for future success.
Introduces concepts of effective customer service, step-by-step suggestions for improving communication, and valuable references for delivering exceptional internal and external customer-service skills.
Theory and practice in composing and presenting oral business communications, both impromptu and prepared. Effective writing of business documents, methods of research, and presentation of oral class reports.
Nature and scope of selling and understanding buying motives with strong emphasis on the selling process, prospecting, pre-approach, demonstration of products and services, and closing. While we use the traditional selling tenets as a foundation, this course adapts the concepts to the rapidly changing world of business in today’s environment, including the use of Twitter, LinkedIn, Facebook, blogs, wikis and other interactive ways of connecting with customers.
This introduction to the world of electronic commerce provides the tools necessary to understand and capitalize on the explosion of Internet-based business in today’s economy. Study the technologies used to create new opportunities for business-to-business and business-to-customer services.
Social Media Marketing will give you a practical approach to developing successful social media marketing plans. A proven eight-step social-media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Developed with real-world examples to illustrate the concepts of promotion and gives students a glimpse into industry and the challenges it faces. This course will introduce concepts on developing a target market, how to find your target market and how to effectively build relationships through research and branding to the company’s core customer.
Participate in self-analysis, goal setting, career exploration, personal appearance and grooming; resume writing, application letter writing, and the employment interview; and communication of ideas, interviewing practice, and other techniques of successful career development.
Introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This course emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior.
A professional class designed to give an understanding of business etiquette. Put your best professional foot forward with Introduction to Business Etiquette. This course covers all the important issues and concepts without confusing students with excess material. This class covers basic digital etiquette and provides information on how to create and maintain business relationships.
Use computers to develop touch control and proper keyboarding techniques; introduction to basic word-processing functions.
Introduces students to business law as it applies to the business world through the Uniform Commercial Code. Examines legal institutions and processes, legal reasoning, and the interaction of law and business. Laws pertaining to business contracts, sales, bailments, commercial paper, employment, agency, business organization, insurance and property are reviewed.
|MAT 103||Business Mathematics||5|
|MAT 104||Introductory Computer Mathematics||5|
|MAT 105||Mathematics for Industrial Professionals||5|
|MAT 106||Math for Electronics||5|
|MAT 108||Math for Health Occupations||5|
|MAT 110||Math for Non-Science Majors||5|
|MATH& 141||Precalculus I||5|
|MATH& 142||Precalculus II, Functional Trigonometry||5|
|MATH& 146||Introduction to Stats||5|
|MATH& 151||Calculus I||5|
|MATH& 152||Calculus II||5|
|ENGL& 101||English Composition I||5|
|ENG 102||Composition: Argumentation & Research||5|
|ENG 104||Business Writing||5|
|ENGL& 235||Technical Writing||5|
|CMST& 220||Public Speaking||5|
|PSYC& 100DIV||General Psychology||5|
College Success for All prepares students for success at Clover Park Technical College and beyond. This class is offered Pass/Fail utilizes CANVAS CPTC’s online learning management system to get students familiar with this learning environment. Designed to provide students with the basic skills to be successful in college, by developing connections with campus resources, faculty, staff and peers. The course includes 20 hours of classroom instruction and 20 hours of online and computer work. It includes, but is not limited to: study skills, learning styles, communication skills, time management, campus resources, test taking strategies, diversity and campus policies and procedures. This class also includes mandatory safety and FERPA training along with a component on using SALT for financial planning. Beginning in Fall 2016, this course is mandatory for all new students.