Academic Catalog

Retail Business Management AAT Degree

degree Info at a Glance
Type
AAT Degree
Estimated # of Quarters
This degree is approximately 5-6 quarters long, depending on the time students need to satisfactorily complete all graduation requirements.
Admission Dates
Summer, fall, winter and spring quarters.
Prerequisites
None.

The AAT Retail Business Management degree prepares students for careers in marketing, sales, retailing, customer service, entrepreneurship, and general business applications. Students develop both the technical and human relations skills necessary to succeed in today’s competitive work environment. Current business procedures and computer applications, including online retail services, are covered.

The program combines business theory with practical applications that include the proper use of technology in today’s workplace, ensuring students are making appropriate decisions in business settings. Students are introduced to e-commerce concepts and applications and learn how to use social media to invite potential customers to interact with their company.

This program has a built-in certificate component approved by the Western Association of Food Chains. This certificate prepares individuals to manage a variety of retail sales or lines of merchandise operations. The program serves both entry-level job candidates and incumbent employees. This certificate, endorsed by the Western Association of Food Chains (WAFC), provides grocery employees in Washington access to a consistent curriculum, and also meets the needs of other segments of the retail industry.

Important Note: Students may take the following courses in order to complete the Retail Management Certificate before taking the Accuplacer assessment or equivalent for general education placement.

  • RBM 105
  • RBM 107
  • RBM 109*
  • RBM 111
  • RBM 113CL
  • RBM 115
  • RBM 117
  • RBM 119

*Articulated courses with high schools for dual enrollment.

Included in this program are academic courses in communication (English Composition, Speech), Quantitative Reasoning (Math) and Social Sciences (Psychology, Sociology) that provide knowledge and abilities upon which technical skills are built and personal development is enhanced.

This degree has been designed to meet the educational needs of working adults. It is 100% web-based instruction with face-to-face interaction when requested by students.

Degree Requirements

Course NumberClass TitleCredits
RBM 105Fundamentals of Organizational Behavior3
RBM 107Marketing3
RBM 109Principles of Retailing3
RBM 111Essentials of Business Communication3
RBM 113CLBusiness Technology for Retail Applications3
RBM 115Human Resource Management3
RBM 117Principles of Management3
RBM 119Financial Management3
RBM 123Customer Service5
RBM 129Speaking for Success5
RBM 133Effective Selling5
RBM 159E-Commerce Principles & Applications4
RBM 162Social Media Marketing5
RBM 164Marketing Communications5
RBM 166CAPSuccessful Career Development5
RBM 168Consumer Behavior5
RBM 201Introduction to Business Etiquette5
CAS 105Keyboarding3
BUS& 201Business Law5
Any 100-Level Math Class5
English Composition (or higher) or Public Speaking5
General Psychology (or other social science or humanities class)5
COLL 102College Success for All3
 Technical Credits94

Fundamentals of Organizational Behavior

Item #
RBM 105
Total Credits
3

Emphasizes the human factor in business, the job of the supervisor, human relations, the art of leadership and converting policy into action, job analysis and performance, how and when to discipline, and effective supervising techniques for a diverse workplace.

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Marketing

Item #
RBM 107
Total Credits
3

Discover the methods and techniques of marketing research and the principles on which they are based. Includes the elements of the research process, evaluation and effective presentation of findings.

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Principles of Retailing

Item #
RBM 109
Total Credits
3

Provides an introduction to retail management operations and merchandising. Covers retail target markets, trading area analysis and site selection, retail organization, buying, handling financial management of merchandise, development of retail image, customer service, and control of retail operations.

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Essentials of Business Communication

Item #
RBM 111
Total Credits
3

Prepares students to communicate effectively in business settings by helping them develop superior written and oral communication skills. This course focuses on traditional and web-based forms of communication, as seen in business today, including e-mail, letters, memos, reports, proposals, and presentations. Upon completion of Business Communications, students will know how to plan, write, and revise communications for a variety of audiences, both in print and online.

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Business Technology for Retail Applications

Item #
RBM 113CL
Total Credits
3

Gain hands-on experience with the fundamentals of Office, like entering data, formatting, copying and pasting, basic formula construction, auto summing and more. This course will not only teach you the basics of Microsoft Office but will also teach you the thinking and mechanics of how to apply it to your everyday retail problems.

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Human Resource Management

Item #
RBM 115
Total Credits
3

Identify the role of human resource management, including its scope and responsibilities. Students will examine the principles and methods used in the recruitment, selection, placement, and training of employees. Major laws, trends, and issues related to human resource administration will be discussed.

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Principles of Management

Item #
RBM 117
Total Credits
3

Learn essential skills for operating an effective business. Topics include employee productivity, project management, human resources and job design, forecasting, statistical process control and supply chain management.

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Financial Management

Item #
RBM 119
Total Credits
3

Introduces students to key financial management topics that give insight into the issues and challenges facing retail managers on a daily basis.  Topics include: ordering inventory management, scheduling, and analyzing profit and loss statements. This course delivers the solid understanding of financial management that a business student needs for future success.

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Customer Service

Item #
RBM 123
Total Credits
5

Introduces concepts of effective customer service, step-by-step suggestions for improving communication, and valuable references for delivering exceptional internal and external customer-service skills.

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Speaking for Success

Item #
RBM 129
Total Credits
5

Theory and practice in composing and presenting oral business communications, both impromptu and prepared. Effective writing of business documents, methods of research, and presentation of oral class reports. 

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Effective Selling

Item #
RBM 133
Total Credits
5

Nature and scope of selling and understanding buying motives with strong emphasis on the selling process, prospecting, pre-approach, demonstration of products and services, and closing. While we use the traditional selling tenets as a foundation, this course adapts the concepts to the rapidly changing world of business in today’s environment, including the use of Twitter, LinkedIn, Facebook, blogs, wikis and other interactive ways of connecting with customers. 

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E-Commerce Principles & Applications

Item #
RBM 159
Total Credits
4

This introduction to the world of electronic commerce provides the tools necessary to understand and capitalize on the explosion of Internet-based business in today’s economy. Study the technologies used to create new opportunities for business-to-business and business-to-customer services. 

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Social Media Marketing

Item #
RBM 162
Total Credits
5

Social Media Marketing will give you a practical approach to developing successful social-media marketing plans. A proven eight-step social-media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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Marketing Communications

Item #
RBM 164
Total Credits
5

Developed with real-world examples to illustrate the concepts of promotion and gives students a glimpse into industry and the challenges it faces. This course will introduce concepts on developing a target market, how to find your target market and how to effectively build relationships through research and branding to the company’s core customer.

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Successful Career Development

Item #
RBM 166CAP
Total Credits
5

Participate in self-analysis, goal setting, career exploration, personal appearance and grooming; resume writing, application letter writing, and the employment interview; and communication of ideas, interviewing practice, and other techniques of successful career development.

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Consumer Behavior

Item #
RBM 168
Total Credits
5

Introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This course emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior.

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Introduction to Business Etiquette

Item #
RBM 201
Total Credits
5

A professional class designed to give an understanding of business etiquette. Put your best professional foot forward with Introduction to Business Etiquette. This course covers all the important issues and concepts without confusing students with excess material. This class covers basic digital etiquette and provides information on how to create and maintain business relationships. 

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Keyboarding

Item #
CAS 105
Total Credits
3

Use computers to develop touch control and proper keyboarding techniques; introduction to basic word-processing functions. 

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Business Law

Item #
BUS& 201
Total Credits
5

Introduces students to business law as it applies to the business world through the Uniform Commercial Code. Examines legal institutions and processes, legal reasoning, and the interaction of law and business. Laws pertaining to business contracts, sales, bailments, commercial paper, employment, agency, business organization, insurance and property are reviewed. 

Prerequisites
Successful completion of ACTG 115 or instructor approval.
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Any 100-Level Math Class

Total Credits
5
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English Composition (or higher) or Public Speaking

Total Credits
5
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General Psychology (or other social science or humanities class)

Total Credits
5
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College Success for All

Item #
COLL 102
Total Credits
3

College Success for All prepares students for success at Clover Park Technical College and beyond.  This class is offered Pass/Fail utilizes CANVAS CPTC’s online learning management system to familiarize students with this learning environment. Designed to provide students with the basic skills to be successful in college, by developing connections with campus resources, faculty, staff and peers.  The course includes 20 hours of classroom instruction and 20 hours of online and computer work. It includes, but is not limited to: study skills, learning styles, communication skills, time management, campus resources, test taking strategies, diversity and campus policies and procedures.  This class also includes mandatory safety and FERPA training along with SALT component for financial planning. 

Prerequisites
None, but required for all students.
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This page was last updated on June 19, 2017.