Academic Catalog

Retail Business Management Classes

Fundamentals of Organizational Behavior

Item Number
RBM 105
Credits
3

Emphasizes the human factor in business, the job of the supervisor, human relations, the art of leadership and converting policy into action, job analysis and performance, how and when to discipline, and effective supervising techniques for a diverse workplace.

Marketing

Item Number
RBM 107
Credits
3

Discover the methods and techniques of marketing research and the principles on which they are based. Includes the elements of the research process, evaluation and effective presentation of findings.

Principles of Retailing

Item Number
RBM 109
Credits
3

Provides an introduction to retail management operations and merchandising. Covers retail target markets, trading area analysis and site selection, retail organization, buying, handling financial management of merchandise, development of retail image, customer service, and control of retail operations.

Essentials of Business Communication

Item Number
RBM 111
Credits
3

Prepares students to communicate effectively in business settings by helping them develop superior written and oral communication skills. This course focuses on traditional and web-based forms of communication, as seen in business today, including e-mail, letters, memos, reports, proposals, and presentations. Upon completion of Business Communications, students will know how to plan, write, and revise communications for a variety of audiences, both in print and online.

Business Technology for Retail Applications

Item Number
RBM 113CL
Credits
3

Gain hands-on experience with the fundamentals of Office, like entering data, formatting, copying and pasting, basic formula construction, auto summing and more. This course will not only teach you the basics of Microsoft Office but will also teach you the thinking and mechanics of how to apply it to your everyday retail problems.

Human Resource Management

Item Number
RBM 115
Credits
3

Identify the role of human resource management, including its scope and responsibilities. Students will examine the principles and methods used in the recruitment, selection, placement, and training of employees. Major laws, trends, and issues related to human resource administration will be discussed.

Principles of Management

Item Number
RBM 117
Credits
3

Learn essential skills for operating an effective business. Topics include employee productivity, project management, human resources and job design, forecasting, statistical process control and supply chain management.

Financial Management

Item Number
RBM 119
Credits
3

Introduces students to key financial management topics that give insight into the issues and challenges facing financial managers every day. Examines the latest financial developments, including a discussion on IPOs as a broad topic and the sale of stock. This course delivers the solid understanding of financial management that a business student needs for future success.

Customer Service

Item Number
RBM 123
Credits
5

Introduces concepts of effective customer service, step-by-step suggestions for improving communication, and valuable references for delivering exceptional internal and external customer-service skills.

Speaking for Success

Item Number
RBM 129
Credits
5

Theory and practice in composing and presenting oral business communications, both impromptu and prepared. Effective writing of business documents, methods of research, and presentation of oral class reports. 

Effective Selling

Item Number
RBM 133
Credits
5

Nature and scope of selling and understanding buying motives with strong emphasis on the selling process, prospecting, pre-approach, demonstration of products and services, and closing. While we use the traditional selling tenets as a foundation, this course adapts the concepts to the rapidly changing world of business in today’s environment, including the use of Twitter, LinkedIn, Facebook, blogs, wikis and other interactive ways of connecting with customers. 

E-Commerce Principles & Applications

Item Number
RBM 159
Credits
4

This introduction to the world of electronic commerce provides the tools necessary to understand and capitalize on the explosion of Internet-based business in today’s economy. Study the technologies used to create new opportunities for business-to-business and business-to-customer services. 

Social Media Marketing

Item Number
RBM 162
Credits
5

Social Media Marketing will give you a practical approach to developing successful social media marketing plans. A proven eight-step social-media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Marketing Communications

Item Number
RBM 164
Credits
5

Developed with real-world examples to illustrate the concepts of promotion and gives students a glimpse into industry and the challenges it faces. This course will introduce concepts on developing a target market, how to find your target market and how to effectively build relationships through research and branding to the company’s core customer.

Successful Career Development

Item Number
RBM 166CAP
Credits
5

Participate in self-analysis, goal setting, career exploration, personal appearance and grooming; resume writing, application letter writing, and the employment interview; and communication of ideas, interviewing practice, and other techniques of successful career development.

Consumer Behavior

Item Number
RBM 168
Credits
5

Introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This course emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior.

Introduction to Business Etiquette

Item Number
RBM 201
Credits
5

A professional class designed to give an understanding of business etiquette. Put your best professional foot forward with Introduction to Business Etiquette. This course covers all the important issues and concepts without confusing students with excess material. This class covers basic digital etiquette and provides information on how to create and maintain business relationships. 

Request More Info